mike rose blue collar brilliance summary

Choose three examples to evaluate from the 12 choices, making sure you include one of each type (i.e.

Some of these branded content campaigns have been more successful than others, and your goal is to evaluate what worked and what didn’t in order to help your boss make decisions as your company moves forward in this new direction. While your (now former) boss’ son is helping his father move into his new downsized home, he puts you in charge of evaluating the effectiveness of various contemporary ad campaigns with an eye toward making recommendations for tactics the company could implement in the near future.DirectionsYou receive an email from your new boss that includes 12 examples of branded content and new media storytelling, sponsored by a variety of brands. Your boss, the founder of the company, has finally decided to retire, but there’s a new leader ready to take over: his son, who has been eager to finally incorporate some modern, innovative, even edgy advertising techniques into the agency’s repertoire. ScenarioYou are a creative development producer at Olde School Advertising Agency, which is known for its traditional approach to advertising.

Mike rose blue collar brilliance summary